Dermatologically Tested Permanent Dye For Women Intolerant To Ammonia. More Friendly To The Hair, It Lightens The Color Of Natural Hair Up To 2 Tones. Ideal For Fine And Sensitive Hair. With Extracts From Organic Olive Oil, Lorvenn's Color Pure Range Offers A Silky Texture And Rich Volume, Affecting The Hair's Physiology As Little As Possible. You Will Find It In 63 Uniquely Bright Shades.